Terms Of Website Use

Welcome to our website www.sentimentmetrics.co.uk or www.sentiment.io (Site).

Please read the terms below before using the Site. These terms and our other applicable terms and policies govern how you may use the Site, including for a free trial, and purchase products and services from us (Terms). If you do not agree to the Terms, please do not use the Site or register for a free trial.

By using the Site, including accessing any page, browsing or registering with us, you confirm that you have read and understood and accept these terms and that you agree to be bound by them.  If you are entering these Terms on behalf of a company of another legal entity, you represent that you are duly authorised to do so, and “You” in these terms refers to the legal entity that you represent. These terms constitute a legally binding contract between us.

Other applicable terms

The following terms also apply to your use of our site: Privacy Policy

Where you have subscribed for the Service our EULA will also apply to the services provided to you.

About SentimentMetrics

The Site is owned and operated by SentimentMetrics, a trading name of Macranet Ltd. We are registered in England & Wales with number 04848068 and our trading address is at The Hub, Fowler Avenue, Farnborough Business Park, Farnborough,GU14 7JF ,UK. Our VAT number is:929 2945 83

About the Service

In addition to your experience of the Site and the You may purchase or trial for free via the Site software, data, text, images, sounds, videos and other content, which, together with any new features are subject to these Terms (the Service). The content of the Service and Sentiment software platform may depend on the plan you purchase from us.

The Service may allow you to connect to and use certain third party products, services or software under separate terms and conditions (Third Party Services) in conjunction with the Service. Your use of Third Party Services is governed by the terms thereof and we are not responsible for them and make no representations about their content or the manner in which they collect and handle data. We are not liable for your use or access to Third Party Services or your reliance on their respective policies and terms of use.

Where the Service enables Third Party Services (for example Facebook and Twitter) to be integrated into your Service, you agree that we can pass your log-in information to the Third Party Service providers.

Your use of the Service is for your internal business purposes for which you will be required to subscribe and pay once any Free Trial Period has expired. Such continued use shall be subject to the terms of the EULA 

Free Trial

We may offer a free trial account where you may use the Service free of charge for a specified period. Once this period has expired your access to the Service will be terminated unless you choose to pay the applicable subscription fee and become a subscriber. Only one free trial per e-mail address. We have no obligation or liability related to the provision, maintenance and termination of free trial accounts.

Your account will be suspended if you do not provide credit card information (including payment information and charge authorisation) to us before the expiry of the free trial period, which shall terminate forthwith. Thereafter your subscription shall renew on the basis of the EULA.

The provision of the free trial is at our discretion.


You must be, and represent and warrant that you are: (i) over 18 years of age; (ii) not currently restricted from the Service, or otherwise prohibited from having an account with us; (iii) are not a competitor of us and not using the Service for reasons that are in competition with us; (iv) duly authorised to enter this agreement without breaching any other agreement or arrangement and (v) provide all equipment and hardware necessary to use the Service at your cost.

Changes to these Terms

We may make changes to these terms at any time by amending this page.

Please check this page from time to time to take note of any changes as they will apply to your use of the Site.

Changes to our Site

We have taken every care to ensure that all content on this website is correct, accurate and up to date at the time of publishing. However we cannot guarantee that our Site or any content will always be free from errors or omissions. If genuine inaccuracies are drawn to our attention, we shall endeavour to correct them as soon as we reasonably can.

We may update our Site and change the content at any time and without notice.

Availability of Site

The Service is provided on an “as is” and “as available’ basis.

Whilst we aim to keep this website operating without fault on a continuous basis, we cannot guarantee that it will be available or uninterrupted at all times. We may suspend, withdraw, discontinue or change all or any part of our site without notice, for example, for site maintenance (scheduled and unscheduled downtime), repair or updating, or due to circumstances beyond our reasonable control. You acknowledge that there may be interruptions in service or events on third party sites, including (but not limited to) Facebook, Twitter, etc which are not a ground for termination or a right to demand a full or partial refund of fees. We will not be liable to you if for any reason our site is unavailable at any time for any period.

Use of Site and the Service

Except in the legitimate use of the Service, you must not use any part of the content on our site, including downloading or printing any materials, for commercial purposes without first contacting us and obtaining our written permission to do so.

Any other use of the material and content of the site or the Service is strictly prohibited and you agree not to licence, sub-licence, sell, resell, rent, transfer, assign, copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content. Your right to use our site will cease immediately if you do so and you must, at our option, return or destroy any copies of materials you have made.

We reserve the right to modify or discontinue the Service, refuse any and all current and future use of the Service, suspend or terminate your account or any part thereof (or your use of the Service) and remove and discard any content related to you within the Service. Suspected fraud, abuse or illegal activity will result in immediate termination and we reserve the right to refer such activity to the appropriate agencies.

You shall not modify, adapt or hack the Service to falsely imply any sponsorship or association with us or otherwise attempt to gain unauthorised access to the Service or its related systems and networks. You shall not use the Service (i) in an unlawful manner including the violation of privacy rights or (ii) in a way that disrupts the integrity or performance of the Service and its components or (iii) to knowingly post, upload, link to, send or store any content that is unlawful, racist, hateful, obscene, discriminatory or (iv) to attempt to gain access to paid features of the Site for which you have not duly subscribed and paid.

You shall not use automated scripts to collect information from or otherise interact with the Site or the Service. You shall not deep-link to the Site (except our home page) for any purpose.

You shall indemnify us from and against any and all costs, claims, damages and expenses (including reasonable legal and professional service fees) resulting from your breach of these terms or your or your end users’ access to, use, misuse or illegal use of the Service. We will notify you if we intend to claim against you under this indemnity and you agree to co-operate with us in our defence of any claim.

Your account and password

If you register an account with us you must treat your user ID and password and any other security information as strictly confidential and you must not disclose it to anyone. Your account is personal to you and may only be used for one user unless your plan provides for multiple users. Your user ID and password are not transferable.

We may disable any user ID or password at any time if in our reasonable opinion there is a failure to comply with these terms. You must notify us promptly if you believe anyone other than you knows your user ID or password.

Information, data, text, messages and other materials that is provided by you via the Service is your responsibility.

Your account is your responsibility until the Service is terminated and your account closed.

Billing Plan Payments and Changes

The Service is made available on a pay-as-you-go basis and is charged at the start of the subscription term monthly or annually. Your subscription automatically renews based on your plan’s renewal cycle. Your credit card information can be changed if required.

You can upgrade your plan or user numbers at any time during the subscription period and the pro rated charges shall be charged to your account over the remaining subscription period. The adjusted rate reflecting any plan upgrade or increased user numbers will be reflected in your next renewal. Your credit card will be billed at the time your account is modified.

We cannot refund or credit you for partial months of service, plan downgrades or refunds of unused time. If you want to downgrade your plan this will take effect at the next renewal. Downgrading your plan may cause loss of content, features or capacity.

By subscribing and submitting your credit card details you agree that we can store your payment card information and charge the amouts according to the subscription plan you have selected until your plan is terminated.

Failure to pay or failure for payment to be processed will mean that we ask you to update your payment information. If you fail to update then we reserve the right to suspend or cancel your subscription. Your current account settings will be retained on file for 90 days during which time the provision of a proper billing source by you can be used to reactivate your account. After that 90 day period we reserve the right to remove all your settings from our servers with no liability to you.

We use a third party intermediary to process credit card payments. They are not permitted to store, retain or use any information you provide except to process payment.

All our prices are exclusive of VAT or other applicable sales tax or duty.

Intellectual Property Rights

All intellectual property rights, including copyright and trademarks, in the Site and in all materials and content published in it are owned or licensed to us. All works are protected by copyright laws and treaties around the world and all such rights are reserved.

Except in the legitimate use of the Service, you must not use, develop, or attempt to do so, any part or component of the content on our site, including any information, storgae, and retrieval system, database, information base or similar resource for commercial purposes without first contacting us and obtaining our written permission to do so.

Any other use of the material and content of the site or the Service is strictly prohibited and you agree not to licence, sub-licence, sell, resell, rent, transfer, assign, copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content. Your right to use our site will cease immediately if you do so and you must, at our option, return or destroy any copies of materials you have made.

You grant a royalty-free, worldwide, transferable, sub-licensable, irreovable and perpetual licence to incorporate into the Service or otherwise use any suggestions, enhancement requests, recommmendations or other feedback we receive from you.

“Sentiment”,“SentimentMetrics” is a/are registered and unregistered trademark's of Macranet Ltd.

When you subscribe to the Service we will grant you a licence in agreed form EULA

We will indemnify you in the event that a third party alleges that the Service infringes a valid patent or copyright, or misappopriates a third party’s trade secrets (a Claim). We shall defend such claim and pay damages finally awarded against you in connection with the Claim including reasonable legal expenses. This indemnity is subject to you promptly notifying us of the Claim, giving us sole and exclusive conduct and control of the Claim and your co-operation with us in connection with the Claim. We will not indemnify where there has been any interference or modification by you or by a third party with the Service or where the Claim would not have arisen but for such interference or modification.

No reliance on Information

The content on our site is provided for general information only and is not intended to amount to advice of any kind on which you should rely. In particular, we do not control or vet user generated content for accuracy. Although all users are subject to our terms we are not responsible for what users post, transmit or share on or through the Site or any other website (even if such content is published on or through the Site). We are not responsible for content which is objectionable in any way and we are not responsible for user conduct either online or offline. We are not responsible or liable for third party applications or content or software or applications that are uploaded or posted to the Site or otherwise related to the use of the Service.

We do not guarantee specific results from the use of the Service.

Limitation of our Liability

Although we make reasonable efforts to update and check the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete, reliable, error-free or up-to-date. We make no warranty that the site will meet your requirements or that it will be uninterrupted, timely or error-free, or that defects will be corrected. We do not warrant that any platform applications are free of viruses or other harmful components. We make no warranties of any kind, whether express or implied in relation to the site, including but not limited to, warranties of non-infringement, compatibility or security.

We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with your use, or inability to use our site or your use of content or reliance on any content displayed on it.

Please note that in particular, we will not be liable for loss of profits, sales, business, or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any indirect or consequential loss or damage.

You agree that our aggregate liability under this agreement and for any other claims related thereto shall be the lesser of the actual damages incurred or the amounts paid by you for the Service during the 12 months preceding the claim, which limit is reasonable.

Nothing in these terms of website use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

If any provisions of the disclaimers and exclusions in these terms shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.


We make every effort to ensure that this website is secure and free from viruses and defects. However we make no warranty, express or implied, that it will be secure, free from viruses and defects, or that your use of this website, or any websites accessible through/linked to it, will not cause damage to your computer.

We will not be liable for any loss or damage caused by a virus, website, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.

It is your responsibility to ensure that the right equipment is available to use the website. You are advised to exercise caution in the use and downloading of software, content or materials and use industry-recognised software to detect and remove viruses.

Data Privacy and Security

We shall maintain appropriate safegaurds to protect the security, confidentiality and integrity of your information and the personal data of your end-users. These safeguards include encryption of your data in transmission (using SL or similar technologies), except for external third party integrations that do not support encryption, which you may link to the Service. We shall promptly notify you if we have reason to believe that unauthorised access to Your data has occurred. The provisions of our Privacy Policy http://www.sentimentmetrics.com/privacy.html apply to our holding and use of your information.

We shall comply with the terms of the Data Protection Act 1998 in relation to our handling of personal data.

Linked Websites

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources or their policies and we do not review or endorse them.

We assume no responsibility for the content of websites linked on our site and we shall not be liable for any loss or damage that may arise from your use of them.

Compliance with Laws

This site may only be used for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the website and any transactions conducted through it.

Applicable Law

These terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.


You shall not be entitled to assign this contract without our prior written consent.


If any provision of this agreement is or becomes invalid or unenforceable, such provision shall be modified by the court and interpreted so as to best achieve the original provision to the fullest extent permitted. The remaining provisons shall remain in full force and effect.

Entire Agreement

These Terms and the documents referred to in them constitute the entire agreement between the parties.


For any queries regarding our website or these terms of use please contact us at info@sentimentmetrics.com


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